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About AS Financial

AS Financial believes in an independent advice and service led proposition, meaning the client gets way more than a mortgage. They get support when they need it most, with guidance, not just through the minefield of mortgage rates but throughout the whole process of buying or re-mortgaging.

We are a team of friendly approachable staff that are here to deal with any query and help with any aspect within the property industry.

AS Financial has grown to be within the top 2% of mortgage brokers nationwide and is the trusted Adviser to a number of estate agents and developers throughout the UK.

Meet The Team


Saul Conway

Managing Director
Qualified MemberBefore taking over as Managing Director of AS Financial, Saul has been a Senior Partner in Atlantic Swiss and has over 10 years experience in the financial services industry in both compliance and client management. Saul has overseen significant growth in AS Financial to it now being within the top 2% of directly authorised independent advisory mortgage firms in the country

About Saul

Martin Seewoonarain

Director / Mortgage Adviser
Martin has advised on mortgages for over a decade and specialises in securing property finance for Contractors. However, he is by no means exclusive to Contractors as he serves a wide and diverse client portfolio including many of the London Bloomberg office.

About Martin

James Dennett

Director / Mortgage Adviser
After starting out as a pensions and investment adviser James decided to focus on the cornerstone of financial planning – property and mortgages. Being a fully qualified IFA gives James a fantastic foundation to give you mortgage advice that truly considers your long term plans as well as your immediate needs.

About James

Marcel Istace

Director of Operations
With over 10 years experience in the UK & Overseas mortgage markets, Marcel is well placed to provide our clients with the best level of service and knowledge to make their mortgage application seamless.

About Marcel

George Drameh

Mortgage Adviser
George has extensive experience in arranging Buy To Let mortgages, and has developed a solid reputation for catering the needs of his clients and is widely considered an expert in the field by his peers.

About George

Matthew Fretwell

Mortgage Adviser
After graduating from Nottingham University in Industrial Economics, Matt spent three years working in the London property market where he now operates as a broker specialising in investment property. He also worked abroad for two years in Malaysia and Australia advising clients on investments and pensions.

About Matthew

Sarah Howard

Mortgage Adviser
After graduating from the University of Sheffield, Sarah went through the AS Financial graduate scheme. She now has extensive experience in arranging mortgages for first time buyers and homemovers alike, including for Help to Buy and Shared Ownership properties. She also has expert knowledge in the buy to let market helping clients starting their investment journey aswell as professional landlords.

About Sarah

William Bray

Mortgage Adviser
Originally from London and a Newcastle University graduate, Will is fully qualified to advise on both mortgages and protection. His experience has ranged from helping first time buyers climb onto the property ladder to guiding experienced landlords, HNWs and media & entertainment clients.

About William

Adam Simon

Business Development Director
Adam comes to us with a wealth of experience in online and social media marketing. Joining the team to increase our reach and bring our brand to a new clientele, Adam is going to be our biggest proponent! Adam is at AS Financial because he believes that we are “doing it better” and wishes the world to know.

About Adam

Rebecca Wheeler

Mortgage Adviser
Rebecca’s extensive knowledge and experience in the industry means that she has a diverse client portfolio. Rebecca helps clients from first time buyers to portfolio landlords and has expertise in dealing with complex mortgages. Rebecca enjoys helping lifelong clients achieve their goals. In her spare time, Rebecca enjoys ballet classes and has recently taken on a new hobby of learning to fly aircrafts.

About Rebecca

Ben Stewart

Protection Specialist
Originally from New Zealand and a Massey University graduate, Ben brings over 3 years worth of industry experience. Having helped the growth of a small insurer in New Zealand, Ben is here to help expand the AS Financial protection department and apply his education and experience to deliver the best results for his clients.

About Ben

Chris D’arcy

Protection Specialist
Chris has worked in the protection market for over 10 years. Having had a key role in the growth of a brokerage based in Hampshire, he then decided to move to London to work as a freelance adviser. Now here at AS, Chris draws on his vast experience to provide clients with the best possible advice.

About Chris

Kyle Hawes

Head of Technical

Matthew Dawes

Technical Team Member

Mehak Hussain

Technical Team Member

Donna Clarke

Completions Team
To know more about the company please call us on 0203 301 6690 or by email