Google Rating
5.0

Expert Mortgage & Protection Advice – Tailored to You

Helping individuals, families, and business owners across the UK get the right advice at the right time.

Exclusive Lenders

We Work With
90+ Lenders & Providers

Access exclusive mortgage and protection deals from leading high-street banks and specialist lenders. As a whole-of-market mortgage broker based in London, we search thousands of options to find the one that’s right for you.

Our Services

Your London Experts in Mortgages & Protection

Whether you’re a first-time buyer, self-employed, or reviewing your insurance needs, AS Financial provides clear, expert advice. From mortgage advice in London to protection insurance tailored to your life and business, we help you make smart, stress-free financial decisions.

About AS Financial

Trusted.
Transparent.
Expert.

At AS Financial, we’re not here to push products. We’re here to give honest, personalised advice – whether you’re buying your first home, reviewing your protection needs, or remortgaging to get a better deal. As a trusted name for mortgage advice in London and working with clients across the UK, we’re proud of our reputation for straight-talking, 5-star rated service.

Reviews

Join 450+ Clients Who’ve Rated Us 5 Stars On Google

We’re proud of the relationships we build with our mortgage & protection clients. Here’s what they say about working with AS Financial.

Rating
5.0
450 reviews
Amazing and very efficient. They calmly went through all the details and explained all my questions. Finding me a good deal that worked in my budget and covered my main concerns

Ravisha

Brilliant service, highly recommend – excellent communication, a trustworthy and reassuring company. Very happy first time buyer. Thanks Asher!

Amy

AS Financial were brilliant, particularly David who dealt with our mortgage case. Patient, responsive and offered thoughtful and considerate help thoroughly the process. Thank you.

Gabriel